Why Businesses Need Corporate Video Services & Company Promotional Videos
Why Businesses Need Corporate Video Services & Company Promotional Videos
Blog Article
You’re browsing online, skipping past walls of text and static images, when suddenly—a video pops up. Within seconds, you get it. The brand’s story, its personality, and why it matters to you. No effort, no overthinking. Just an instant connection.
That’s the magic of a company promotional video.
People don’t want to go through long descriptions anymore. They want to see things in real action. This is the time when corporate video services step in. A video that’s made well doesn’t just inform, it does a lot more. It catches attention, builds trust, and gets people to do action. It’s like a handshake. Also, a first impression, a pitch, all in one.
In this blog post, we are going to find out why corporate video production services aren’t just a trend these days. And why they've become a necessity for any business that wants to stay ahead in the market.
The Magic of Video: Why It Works
To be honest, attention spans are very short in this era.
Some studies show that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it (source: Insivia).
That’s not just a small difference. It's a real deal that can change the way you used to think about promotional videos of companies.
A company promotional video made with corporate video production services can usually do the following.
- Capture attention – The first few seconds are make-or-break. A great video hooks viewers instantly.
- Build trust – Seeing a company in action makes it feel real, credible, and trustworthy.
- Boost conversions – Adding a video to your landing page can increase conversions by 80% (source: Unbounce).
- Improve SEO – Websites with videos are 53 times more likely to rank on Google (source: Forrester).
Still, think a plain text description will do the job?
Brands Winning With Corporate Video Services
Great videos aren’t just for corporations having big budgets. Small businesses, startups, and local brands can also use these videos to their advantage with the help of corporate video production services.
Airbnb’s “Host Stories”
Airbnb features real hosts sharing their experiences instead of a standard ad. It’s personal. It’s emotional. And it makes you want to be part of it.
Dollar Shave Club’s Viral Promo
One camera. One founder. One extremely hilarious, to-the-point company promotional video made with the help of corporate video production services. It didn’t just sell razors but made people talk about the brand too.
Shopify’s Business Success Stories
Shopify doesn’t just talk about its services. They highlight real businesses using their platform, showing potential customers exactly what’s possible.
What do you think is the most common thing about these brands? Yes, you guessed it just right. They used corporate video production services to tell stories, not just sell products.
What Makes A Great Company Promotional Video?
Not all videos work. Some feel forced. Others feel like just another ad. But are the best ones created using corporate video production services? They do these three things well.
They Keep It Simple
No one wants to see a 10-minute in-depth video into the history of your company. So, stick to the essentials. Basic things like who you are, what you do, and why it should work for those watching.
They Speak To The Audience
A startup founder needs different information than a college student. Good videos feel personal like they’re made just for you.
They Show, Don’t Tell
Saying you’re “the best in the industry” means nothing. Showing happy customers, real product demos, and behind-the-scenes clips? That’s how you prove it.
Different Types Of Corporate Video Production Services
Depending on what your brand needs, there’s a video style that fits well. A few examples of corporate video production services are explained below.
Explainer Videos
Got a complicated product or service? Break it down in 90 seconds or less with a clean, engaging explainer video.
Customer Testimonials
Nothing builds trust like hearing from real customers. Let their experiences do the talking.
Behind-The-Scenes
People love authenticity. Show off your team, your process, and what makes your brand real.
Product Demos
If your product is something people need to see to believe, a demo video is the way to go.
Event Recaps
Hosting an event? Capture the highlights and turn them into a shareable video for social media.
DIY VS. Hiring A Corporate Video Production Company
Thinking of making a video yourself? Sure, you can—but should you?
When DIY Works:
- You’re making quick, casual content for social media.
- You have basic editing skills and decent equipment.
- Your audience values raw, unfiltered content.
When You Need a Pro:
- You want high-quality production (clear audio, crisp visuals, polished editing).
- You need a strategic approach—something beyond just “looking good.”
- You’re making a video that represents your brand identity.
Maximizing The Impact Of Your Company Promotional Video
Making a great video is just the first step. Now, you need people to see it.
Where To Share Your Video:
????Website – Feature it on your homepage or About Us page.
????Social Media – Instagram, LinkedIn, TikTok, Facebook—wherever your audience is.
????Email Campaigns – Video emails get higher open rates and engagement.
????YouTube & Ads – A targeted ad campaign can drive massive traffic.
A video alone won’t drive sales—but a well-placed, well-promoted video will.
Is A Company Promotional Video Worth It?
No kidding, the internet is crowded. Like really very crowded. So, your audience is bombarded with content every second of the day. In this situation, how to actually stand out and get noticed is the real question.
However, if you want to stand out too, you need corporate video services.
A company promotional video isn’t just about looking beautiful, it’s about communicating in a better way.
Moreover, it’s about taking your brand from just another option to the only choice.
Now, what’s stopping you?
Be it an animated explainer, a product showcase, or a full-scale brand video, right now is the time to invest in corporate video production services.
For, if a picture is worth a thousand words, a great video is worth a thousand customers. Isn't it?
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